the gpudex index · equal-weight basket of 26 gpu models · base 100 = 2026-08-12 · falling = compute getting cheaper
92.7▲ 4.6% / 24h
100 08/12 08/15 · 92.7 high 100.0 · low 86.7
B300 $7.50·B200 $5.31·H200 $3.94·H200 NVL $3.69·RTX PRO 6000 S $1.60·RTX PRO 6000 WS $1.10·H100 NVL $2.59·H100 PCIE $1.87·H100 SXM $2.33·RTX 6000Ada $0.591·RTX PRO 5000 $0.697·L40 $0.576·RTX 5090 $0.337·RTX PRO 4500 $0.310·RTX 3090 $0.096·RTX 4090 $0.344·RTX PRO 4000 $0.204·RTX 4070S Ti $0.122·RTX 4080 $0.176·RTX 4080S $0.137·RTX 5060 Ti $0.109·RTX 5070 Ti $0.118·RTX 5080 $0.149·RTX 3080 Ti $0.076·RTX 4070 $0.082·RTX 4070 Ti $0.089·RTX 4070S $0.089·RTX 5070 $0.110B300 $7.50·B200 $5.31·H200 $3.94·H200 NVL $3.69·RTX PRO 6000 S $1.60·RTX PRO 6000 WS $1.10·H100 NVL $2.59·H100 PCIE $1.87·H100 SXM $2.33·RTX 6000Ada $0.591·RTX PRO 5000 $0.697·L40 $0.576·RTX 5090 $0.337·RTX PRO 4500 $0.310·RTX 3090 $0.096·RTX 4090 $0.344·RTX PRO 4000 $0.204·RTX 4070S Ti $0.122·RTX 4080 $0.176·RTX 4080S $0.137·RTX 5060 Ti $0.109·RTX 5070 Ti $0.118·RTX 5080 $0.149·RTX 3080 Ti $0.076·RTX 4070 $0.082·RTX 4070 Ti $0.089·RTX 4070S $0.089·RTX 5070 $0.110
compute tokens: AKT $0.526 ▼3.4% · RNDR $1.27 ▲1.4% · NOS $0.260 ▲2.0% · CLORE $0.000917 ▼3.9% · FLUX $0.0205 ▼0.0%

no sales teams, no estimates, no curated prices. individuals plug a rig into the wall, name a price, and the market clears. this is the tape: live p2p gpu rentals, cross-market arbitrage, the retail cloud index — so you can see the landlord tax — the peer grid, and hashpower. every number on this page was pulled from a live public api within the last sixty seconds.

28
gpu models tracked
64
live offers scanned
49
independent hosts online
32,724
dlperf compute online
$238
tape value · $/hr if all cleared
$2143.089 $2482.568
$0.076
cheapest gpu-hour · RTX 3080 Ti
−21%
p2p vs cheapest cloud · 10 matched models

the map — where the market lives the rtx pro 6000 order book, geolocated by our rig's own scanner · bubble = machines · green cheap → red pricey, median $/gpu-hr · gold pulse = our rig · 5m refresh

regionmachinesoffersmedian $/gpu-hrbook takenreliability
reading the rig's scanner…

the model board · tile size = liquidity · green = got cheaper 24h · click opens the order book

B300$7.50 B200$5.31 H200$3.94 H200 NVL$3.69 RTX PRO 6000 S$1.60 RTX PRO 6000 WS$1.10 H100 NVL$2.59 H100 PCIE$1.87 H100 SXM$2.33 RTX 6000Ada$0.591 RTX PRO 5000$0.697 L40$0.576 RTX 5090$0.337 RTX PRO 4500$0.310 RTX 3090$0.096 RTX 4090$0.344 RTX PRO 4000$0.204 RTX 4070S Ti$0.122 RTX 4080$0.176 RTX 4080S$0.137 RTX 5060 Ti$0.109 RTX 5070 Ti$0.118 RTX 5080$0.149 RTX 3080 Ti$0.076 RTX 4070$0.082 RTX 4070 Ti$0.089 RTX 4070S$0.089 RTX 5070$0.110

market — live deals best perf-per-dollar offer per model · vast.ai dlperf/$ · reliability ≥ 98%

“The best way to predict the future is to invent it.”

— alan kay · xerox parc, 1971
offer$/gpu-hrdlperf/$reliabilitylocation
RTX 5070 Ti $0.120 635 99.3% Vietnam, VN rent →
RTX 5090 $0.337 591 99.2% South Korea, KR rent →
2× RTX 5080 $0.151 552 99.5% , US rent →
RTX 3080 Ti $0.076 459 99.0% United Kingdom, GB rent →
RTX 5070 $0.110 455 99.8% Norway, NO rent →
RTX 3090 $0.103 431 98.1% , US rent →
RTX 4080S $0.137 408 98.9% , CA rent →
RTX 4070S Ti $0.128 401 99.2% Bulgaria, BG rent →
2× RTX 4070 Ti $0.089 381 99.7% , CA rent →
RTX 4070S $0.091 381 99.7% California, US rent →
2× RTX 5060 Ti $0.109 358 98.7% Nevada, US rent →
RTX PRO 4000 $0.204 323 98.1% Utah, US rent →

value is not the cheapest card. it is the most math per dollar from a host that stays up.

rent — live gpu tape cheapest verified on-demand offer per model · spot floor = interruptible auction · vast.ai · 60s refresh · click a row for the real offers

“The Analytical Engine weaves algebraic patterns, just as the Jacquard loom weaves flowers and leaves.”

— ada lovelace · notes on the analytical engine, 1843
gpuvram$/gpu-hrspot floor$/gb-hr$/mo 24/724htrendreliabilitylocationoffers
B300 269 GB $7.50 $5.00 $0.0279 $5,475 98.9% Utah, US 2
B200 179 GB $5.31 $5.00 $0.0297 $3,880 99.8% Oregon, US 1
H200 140 GB $3.94 $1.93 $0.0281 $2,873 99.8% Saudi Arabia, SA 5
H200 NVL 140 GB $3.69 $0.405 $0.0264 $2,695 99.9% Czechia, CZ 2
RTX PRO 6000 S 96 GB $1.60 $0.670 $0.0167 $1,169 99.5% California, US 5
RTX PRO 6000 WS 96 GB $1.10 $0.669 $0.0115 $803 99.8% British Columbia, CA 6
H100 NVL 94 GB $2.59 $0.0275 $1,890 99.2% Virginia, US 1
H100 PCIE 80 GB $1.87 $1.33 $0.0233 $1,363 98.9% United Arab Emirates, AE 1
H100 SXM 80 GB $2.33 $0.0292 $1,703 99.9% Slovenia, SI 1
RTX 6000Ada 48 GB $0.591 $0.401 $0.0123 $432 99.7% California, US 2
RTX PRO 5000 48 GB $0.697 $0.138 $0.0145 $509 99.8% Quebec, CA 3
L40 45 GB $0.576 $0.0128 $420 99.0% Finland, FI 1
RTX 5090 32 GB $0.337 $0.271 $0.0105 $246 99.2% South Korea, KR 6
RTX PRO 4500 32 GB $0.310 $0.270 $0.0097 $226 98.5% Ontario, CA 1
RTX 3090 24 GB $0.096 $0.069 $0.0040 $70 98.1% , US 3
RTX 4090 24 GB $0.344 $0.134 $0.0143 $251 99.5% Hungary, HU 4
RTX PRO 4000 24 GB $0.204 $0.135 $0.0085 $149 98.1% Utah, US 2
RTX 4070S Ti 16 GB $0.122 $0.096 $0.0077 $89 99.3% , US 2
RTX 4080 16 GB $0.176 $0.147 $0.0110 $128 99.9% Quebec, CA 1
RTX 4080S 16 GB $0.137 $0.136 $0.0086 $100 98.9% , CA 1
RTX 5060 Ti 16 GB $0.109 $0.068 $0.0068 $79 98.7% Nevada, US 2
RTX 5070 Ti 16 GB $0.118 $0.096 $0.0074 $86 99.6% Vietnam, VN 3
RTX 5080 16 GB $0.149 $0.136 $0.0093 $109 99.5% , US 3
RTX 3080 Ti 12 GB $0.076 $0.0063 $55 99.0% United Kingdom, GB 1
RTX 4070 12 GB $0.082 $0.069 $0.0069 $60 97.6% Hong Kong, HK 1
RTX 4070 Ti 12 GB $0.089 $0.0074 $65 99.7% , CA 1
RTX 4070S 12 GB $0.089 $0.071 $0.0074 $65 99.6% California, US 2
RTX 5070 12 GB $0.110 $0.084 $0.0092 $81 99.8% Norway, NO 1

the fit — what your money runs open-weights models vs the live tape · weights × quant + 2gb kv · decode is memory-bound: ~tok/s ≈ 0.75 × bandwidth ÷ active weights · multi-gpu scaled n^0.7 for the parallelism tax · batch 1 · the only ~estimates on this page, labeled as such

“Talk is cheap. Show me the code.”

— linus torvalds · linux-kernel mailing list, 2000
modelweightsq4 needsrig of the hour$/hr~tok/s~$/1M tokown the silicon
Llama 3.1 8B 8B 7 GB RTX 3080 Ti United Kingdom, GB $0.076 ~147 ~$0.14 RTX 5060 Ti $968
gpt-oss-20b 21B A3.6B moe 15 GB RTX 3090 , US $0.103 ~336 ~$0.09 RTX 5060 Ti $968
Mistral Small 3 24B 24B 17 GB RTX 3090 , US $0.103 ~50 ~$0.57 RTX 3090 $2,099
Gemma 3 27B 27B 19 GB RTX 3090 , US $0.103 ~45 ~$0.64 RTX 3090 $2,099
Qwen3 32B 32.8B 22 GB RTX 3090 , US $0.103 ~37 ~$0.78 RTX 3090 $2,099
Llama 3.3 70B 70.6B 45 GB 2× RTX 3090 , US $0.196 ~28 ~$1.96 RTX 6000Ada $7,990
Qwen 2.5 72B 72.7B 47 GB 2× RTX 3090 , US $0.196 ~27 ~$2.02 RTX 6000Ada $7,990
gpt-oss-120b 117B A5.1B moe 74 GB 4× RTX 3090 , US $0.383 ~626 ~$0.17 H100 PCIE $32,879
Qwen3 235B 235B A22B moe 146 GB 2× RTX PRO 6000 WS Norway, NO $2.41 ~171 ~$3.91 no consumer card holds it
GLM-4.5 355B 355B A32B moe 220 GB 4× RTX PRO 6000 WS British Columbia, CA $4.40 ~191 ~$6.4 no consumer card holds it
Llama 4 Maverick 400B 400B A17B moe 248 GB 4× RTX PRO 6000 WS British Columbia, CA $4.40 ~360 ~$3.4 no consumer card holds it
Llama 3.1 405B 405B 251 GB 4× RTX PRO 6000 WS British Columbia, CA $4.40 ~15 ~$80.97 no consumer card holds it
DeepSeek-R1 671B 671B A37B moe 415 GB 2× B300 Utah, US $15.00 ~454 ~$9.18 no consumer card holds it
Kimi K2 1T 1026B A32.6B moe 633 GB 8× H100 SXM Slovenia, SI $18.67 ~570 ~$9.1 no consumer card holds it

deepseek-r1, the whole 671B of it, rents at $15.00/hr in q4 right now (2× B300) — roughly $9.18 per million tokens, single stream. the frontier api guys charge rent on open weights; the open market is one row up.

the arb — same silicon, five live markets vast.ai · runpod · akash on-chain · clore · tensordock · live · sorted by spread

“There is nothing new in Wall Street. There can't be, because speculation is as old as the hills.”

— jesse livermore · reminiscences of a stock operator, 1923
gpuvast.airunpodakashcloretensordockcheapest atspread
RTX 5080 $0.149 $0.390 $0.038 clore 90%
RTX 5090 $0.337 $0.690 $0.570 $0.069 $0.580 clore 90%
RTX 4090 $0.344 $0.340 $0.280 $0.063 $0.300 clore 82%
RTX 3090 $0.096 $0.220 $0.090 $0.041 $0.190 clore 82%
RTX 3080 Ti $0.076 $0.180 $0.040 clore 78%
RTX 4070 Ti $0.089 $0.190 $0.050 clore 74%
RTX 5060 Ti $0.109 $0.033 clore 70%
RTX PRO 4000 $0.204 $0.500 vast.ai 59%
RTX 4080 $0.176 $0.150 $0.079 clore 55%
RTX 4080S $0.137 $0.280 vast.ai 51%
RTX 5070 $0.110 $0.054 clore 51%
RTX 5070 Ti $0.118 $0.063 clore 47%
RTX 4070 $0.082 $0.048 clore 42%
RTX PRO 6000 WS $1.10 $1.69 $1.52 vast.ai 35%
H100 SXM $2.33 $2.69 $2.04 akash 24%
RTX PRO 6000 S $1.60 $2.04 vast.ai 22%
RTX 6000Ada $0.591 $0.740 vast.ai 20%
H200 $3.94 $3.59 $4.43 runpod 19%
RTX PRO 5000 $0.697 $0.820 vast.ai 15%
B200 $5.31 $5.98 vast.ai 11%
H100 NVL $2.59 $2.59 vast.ai 0%

clore's floor is bottom-tier hosts — some carry minimum-rental terms, and the vetting is thinner than vast's verified tier. that gap is not an error, it is the price of trust. the same card clears at three prices an api call apart; wide spreads are the market telling you it is still young.

the clouds — the retail market, live 19 clouds · 272 skus · via shadeform's keyless api · cheapest in-stock sku per model · * = listed price, no live stock · p2p saves = tape vs that sku

“The network is the computer.”

— john gage · sun microsystems, 1984
gpuvramcheapest cloud$/gpu-hrp2p bestp2p savescloudsskus live
B300 288 GB verda $7.91 $7.50 −5% 2 1/5
B200 192 GB boostrun* $3.74 $5.31 +42% 4 0/10
H200 141 GB verda $4.41 $3.94 −11% 7 3/17
GH200 96 GB lambdalabs $2.29 2 1/2
Gaudi 2 96 GB denvr $1.10 1 1/1
RTX PRO 6000 96 GB verda $1.95 $1.10 −44% 7 5/20
H100 NVL 94 GB massedcompute* $3.16 $2.59 −18% 1 0/3
A100 80G 80 GB hyperstack $1.35 9 14/31
H100 80 GB massedcompute $2.73 $1.87 −32% 13 9/39
A6000 48 GB hyperstack $0.500 6 13/33
L40 48 GB massedcompute $0.880 $0.576 −35% 2 4/7
L40S 48 GB massedcompute $0.880 7 8/19
A40 48 GB vultr $1.86 2 1/6
RTX 6000 Ada 48 GB massedcompute $0.970 $0.591 −39% 4 5/9
A100 40 GB denvr $1.40 5 5/17
V100 32G 32 GB paperspace $2.34 1 3/3
RTX 5090 32 GB excesssupply $0.700 $0.337 −52% 2 1/6
RTX 4090 24 GB excesssupply $0.400 $0.344 −14% 3 4/7
L4 24 GB scaleway $0.950 1 4/4
A5000 24 GB paperspace $1.42 2 3/7
RTX 6000 24 GB lambdalabs* $0.690 1 0/1
A10 24 GB lambdalabs $1.29 1 1/1
A30 24 GB massedcompute* $0.350 1 0/4
RTX 4000 Ada 20 GB digitalocean $0.790 1 1/1
A4000 16 GB hyperstack $0.150 2 4/8
A16 16 GB vultr $0.510 1 3/5
V100 16 GB paperspace $2.34 3 1/6

green is money the landlord would have taken. the p2p tape clears below the cheapest retail cloud on 9 of 10 matched models — before you even negotiate.

the hyperscaler shelf aws · azure · gcp live list prices, us-east · on-demand linux · * = cloud listed price, no live stock

gpuawsazuregcpcheapest cloudp2p tapetape vs aws
H100 $6.88 $6.98 $11.06 $2.73 $1.87 0.3× the price
A100 80G $2.74 $3.67 $3.67 $1.35
H200 $7.91 $4.41 $3.69 0.5× the price
B200 $14.24 $3.74* $5.31 0.4× the price

this is the whole argument in one table: the same h100 rents for $6.88 on aws and $1.87 on the tape, right now. the hyperscalers are not selling compute, they are selling compliance — if you don't need it, the market is right there.

the machine — rent vs own live rate · your price · drag the hours

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

— will durant, summarizing aristotle · 1926

the rate is live, the price is yours, the math is arithmetic. nothing on this page is estimated.

the buy side — own the silicon, in stock only newegg video-cards category, parsed live · add-to-cart button = actually in stock · 24h = retail median move · peer listings from r/hardwareswap + r/homelabsales · 30m refresh

“Cram more components onto integrated circuits.”

— gordon moore · electronics, 1965
gpuretail in stocklowestmedian24h$/gbvs msrplatest peer listingrent $/mo 24/7break-even
H100 PCIE 1 $32,879 $32,879 flat $411 $1,363 24.1 mo
RTX PRO 5000 1 $13,135.8 $13,136 ▲ 20.5% $274 $509 25.8 mo
L40S 1 $12,970 $12,970 flat
A40 2 $7,999.99 $8,000 flat
RTX 6000Ada 3 $7,799 $7,990 flat $166 $432 18.5 mo
RTX 5090 18 $4,799.99 $5,827 flat $182 2.9× $1,999 $246 23.7 mo
RTX 4090 32 $2,999.99 $3,565 flat $149 2.2× $1,599 $251 14.2 mo
RTX 3090 35 $1,499.99 $2,099 flat $87 1.4× $1,499 $70 30.0 mo
RTX 5080 27 $1,579.99 $1,895 ▲ 8.5% $118 1.9× $999 $109 17.4 mo
RTX 4080S 32 $1,522 $1,785 flat $112 1.8× $999 $100 17.8 mo
RTX 4080 33 $899.99 $1,647 flat $103 1.4× $1,199 $128 12.9 mo
RTX 5070 Ti 32 $899.99 $1,300 ▲ 8.3% $81 1.7× $749 $86 15.0 mo
RTX 4070 Ti 33 $599.99 $1,266 flat $105 1.6× $799 $450 2h ago $65 19.6 mo
RTX 5070 32 $799.99 $1,100 flat $92 2.0× $549 $81 13.7 mo
RTX 4070 32 $599.99 $1,059 flat $88 1.8× $599 $450 2h ago $60 17.6 mo
RTX 5060 Ti 34 $779.99 $968 flat $61 $79 12.2 mo

break-even is months of 24/7 renting that equal the purchase price — right now a 5090 pays for itself in 23.7 months of round-the-clock work. need it for a weekend? rent. need it forever? the table above is your shopping list.

the swap meet — latest peer listings, priced r/hardwareswap + r/homelabsales · active [H] posts with an asking price · newest first

listedaskinglistingwhere
2h ago $250 [USA-TN] [H] Broken RTX 5070 [W] Paypal,local r/hardwareswap
2h ago $450 [USA-TN] [H] Rtx 4070, 4TB Crucial p3 plus [W] Paypal,local r/hardwareswap
3h ago $1,000 [USA-MD] [H] HP OMEN 30L Gaming PC (RTX 3080 Ti, i7-11700K, 32GB RAM) [W] Local Cash, PayP r/hardwareswap

these are people, not storefronts. the price is whatever they typed — verify the card, pay with protection.

the other side — sell your gpu live tape rate × 70% utilization − power at $0.12/kwh · mining floor from whattomine, live · stated assumptions, real rates

“If you don't find a way to make money while you sleep, you will work until you die.”

— warren buffett · attributed
gputape rategross $/mopower drawest. power costnet $/mo
B300 $7.50 $3,833 1100 W $67 $3,765
B200 $5.31 $2,716 1000 W $61 $2,654
H200 $3.94 $2,011 700 W $43 $1,968
H200 NVL $3.69 $1,886 600 W $37 $1,849
H100 NVL $2.59 $1,323 400 W $25 $1,298
H100 SXM $2.33 $1,192 700 W $43 $1,150
H100 PCIE $1.87 $954 350 W $21 $933
RTX PRO 6000 S $1.60 $818 600 W $37 $781
mining floortop coinrevenue $/dayprofit $/daytape $/day @70%renting pays
RTX 5090 Pearl $2.72 $1.52 $5.66 3.7× more
RTX 4090 Pearl $2.14 $1.23 $5.77 4.7× more
RTX 5080 Pearl $1.52 $0.97 $2.50 2.6× more
RTX 4080S Pearl $1.31 $0.69 $2.30 3.3× more
RTX 4080 Pearl $1.26 $0.66 $2.95 4.5× more
RTX 5070 Ti Pearl $1.05 $0.62 $1.99 3.2× more
RTX 5070 Pearl $0.89 $0.53 $1.85 3.5× more
RTX 4070 Ti Pearl $0.96 $0.46 $1.49 3.2× more
RTX 5060 Ti Pearl $0.70 $0.44 $1.82 4.1× more
RTX 4070 Pearl $0.76 $0.42 $1.38 3.3× more
RTX 3090 Pearl $0.94 $0.17 $1.61 9.5× more

the mining floor is the alternative bid: if renting pays less than mining, mine. right now the tape outbids mining on all 11 consumer cards tracked — that gap is the p2p premium. plug in: host on vast · host on nuza.

the grid — the peer network, live who is actually plugged in, right now

“The value of a network is proportional to the square of the number of connected users.”

— bob metcalfe · metcalfe's law, 1980
networkpeers onlinegpus on offernotes
vast.ai market49 hosts64 offersindividuals & small ops, verified tier only
akash network32 gpu providers155 free / 343 totaldecentralized, on-chain, no company in the middle · 669 active leases · $9,819/day spend · 61% of gpus rented
clore market1,146 free / 2,120 listed75 modelsp2p servers, on-demand + spot floor, pays in clore or btc
io.net1,234 active gpus2,539 total · 34 modelsdepin aggregator — RTX 4090 ×747, H100-80G ×734, H100 ×520
flux6,077 nodescpu/ram/hdd app network, no gpus — the neighbors
golem411 providers272 computing nowthe oldest p2p compute market, still running
where the peers arelive offers
US25████████████████████████
CA11███████████
CZ5█████
VN3███
NO3███
BG2██
KR1
NL1
SE1
TW1

this is what a market looks like without a landlord: rigs in vietnam, korea, ontario and oregon clearing against each other while you sleep.

hashpower — the other p2p compute market nicehash public stats · rigs selling hashrate, right now · 5m refresh

“If you don't believe me or don't get it, I don't have time to try to convince you, sorry.”

— satoshi nakamoto · bitcointalk, 2010
algorithmrigs sellingopen orders
sha256 (asicboost) 288,458 1143
kheavyhash 37,254 34
scrypt 31,141 42
algo #52 4,383 7
algo #62 3,701 14
algo #2035 3,627 7

374,843 rigs sell hashpower by the terahash while you read this. compute has been p2p since 2009 — the ai market is just catching up.

the wires — every feed, its pulse cache age per upstream source · live = within its refresh window · the page never blocks on a dead wire, it serves the last good read

vast on-demand tape10s ago
vast spot floor0s ago
clore market11s ago
shadeform cloud index38s ago
runpod38s ago
akash providers5m ago
akash gpu prices38s ago
akash demand5m ago
tensordock37s ago
nicehash5m ago
coingecko tokens5m ago
io.net · flux · golem5m ago
newegg + reddit buy side12m ago
whattomine mining floor43m ago
aws · azure · gcp shelf3h ago
rig scanner · geo (local vast.db)38s ago

an index is only as honest as its wires. this is ours, in the open — when a source dies you'll see it here before you distrust a number.

why gpudex?

every price on this page is a person. a rig in a spare bedroom in vietnam, a basement in ontario, a datacenter cage someone rents by the month. no bundling, no enterprise agreements, no "contact sales" — plug in, name a price, clear. the people below built the machine this market trades in. this page is just the arithmetic, in their honor.

the minds the ones who actually invented the future · some famous, most forgotten

ada lovelacewrote the first algorithm meant for a machine, 1843 — before any machine could run it.
charles babbagedesigned the analytical engine; died before the world caught up.
alan turingdefined what computation is, then broke enigma with it.
john von neumannthe stored-program architecture every row of this tape still runs on.
claude shannonproved information is a physical quantity you can meter and sell. this page exists because of that proof.
grace hopperinvented the compiler; carried a nanosecond of wire in her purse to teach admirals latency.
hedy lamarrfilm star; co-invented frequency hopping, 1942 — the ancestor of wifi, bluetooth, gps. paid nothing for it.
seymour craybuilt the fastest machines on earth for three decades straight, mostly alone, in wisconsin.
doug engelbartthe mouse, hypertext, collaborative editing — demoed in 1968, ignored for decades.
alan kaydynabook, smalltalk, the gui you are reading this through.
dennis ritchiec and unix. every host in the tape above boots on his work.
steve jobsput the bicycle for the mind in a billion pockets, and made taste a business model.